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Home Presentation Tips: How to Present Your Home for Sale

Jul 1, 2022
4 min read

Updated: Aug 25

Practical Home Presentation Tips That Can Make a Real Difference

Bright modern Australian living area professionally presented for sale


When I'm advising homeowners about preparing a property for sale, my home presentation tips aren't about spending a fortune. They're about working out what will actually make a difference to buyers.

The aim is to make your home feel clean, spacious, well maintained and easy for buyers to imagine themselves living in. Sometimes the smallest changes make a much bigger difference than expensive improvements.

Here are some of the things I recommend looking at before your home goes on the market.

1. Declutter, But Don't Remove All the Personality

There's a big difference between decluttering and making a home feel empty.

Buyers need to be able to see the rooms properly, so remove anything that's making surfaces, shelves or rooms feel crowded. But you don't need to remove every family photo or personal possession.

A home should still feel like a home.

I prefer presentation that feels inviting and realistic rather than so stripped back that the property feels sterile.

2. Look at How Much Furniture You Have

Too much furniture can make a perfectly good room look considerably smaller.

Walk through each room and ask yourself whether every piece of furniture really needs to be there.

Sometimes removing one chair, a side table or an oversized piece of furniture can completely change the sense of space and improve the way buyers move through the room.

This is particularly important for your photography. Buyers are usually seeing your property online before they ever walk through the front door.

3. Clean the Things Buyers Actually Notice

A clean home is essential, but I'm not just talking about vacuuming and wiping down the kitchen benches.

Look at windows, glass doors, tracks, light switches, skirting boards, ceiling fans, shower screens, grout and the areas around door handles.

These are the little things homeowners often stop noticing because they see them every day.

Buyers don't.

A beautifully styled room can still feel poorly maintained if the windows are dirty or the shower screen is covered in marks.

4. Deal With the Small Maintenance Jobs

Loose door handles, dripping taps, damaged flyscreens, blown light bulbs and doors that don't close properly can all contribute to a buyer's overall impression of the property.

Individually, they may seem insignificant.

Together, they can make buyers wonder what else hasn't been maintained.

I generally recommend dealing with the obvious small maintenance items before spending money on decorative changes.

5. Let the Light In

Natural light can completely change the way a home feels.

Open curtains and blinds, clean the windows and make sure you're not blocking natural light with heavy furniture or unnecessary window coverings.

Also check your light bulbs.

Different colour temperatures throughout the same home can make rooms look inconsistent. One room might appear bright white while another looks yellow.

Good lighting should make the home feel fresh and welcoming without buyers consciously noticing why.

6. Pay Particular Attention to Kitchens and Bathrooms

You don't necessarily need a new kitchen or bathroom to sell a home well.

You do need them to look clean and cared for.

Clear unnecessary appliances from kitchen benches, remove excess products from bathrooms and make sure cupboards and storage areas aren't overflowing.

Buyers often open cupboards.

If every cupboard is packed to capacity, it can unintentionally suggest that the home doesn't have enough storage.

7. Don't Forget What the Home Smells Like

This is something homeowners can become completely accustomed to.

Pets, cooking, damp areas, cigarette smoke and even strong fragrances can affect a buyer's first impression.

I wouldn't try to disguise smells with overpowering candles or air fresheners. That can make buyers wonder what you're trying to cover up.

Fresh air and a genuinely clean home are much better.

8. Your Street Appeal Starts Before the Front Door

Buyers begin forming an opinion before they enter the house.

Mow the lawn, trim overgrown plants, remove weeds, clean paths and make sure the entrance looks cared for.

Then look closely at the front door itself.

Does it need cleaning or repainting? Is the door mat tired? Are there cobwebs around the entrance?

These aren't expensive things to fix, but together they can make a substantial difference to the arrival experience.

9. Treat Outdoor Areas Like Another Room

Here in Queensland, outdoor living can be a significant part of how buyers imagine themselves using a property.

If you have a patio, deck or entertaining area, present it as usable living space rather than somewhere to store spare furniture, gardening equipment or children's toys.

You don't need elaborate outdoor styling.

A clean table, a few chairs and a tidy surrounding area may be enough to show buyers exactly how the space could be enjoyed.

10. Presentation for Photography Is Different

Something can look perfectly fine when you're standing in a room and still photograph badly.

Cameras see rooms differently.

Furniture placement, clutter, lighting and even small objects on benches can become much more noticeable in photographs.

Before professional photography, I like to look at the property from the camera's perspective rather than simply walking around it normally.

Your online photographs have an important job. They need to make buyers want to inspect the property in person.

11. Don't Spend Money Just for the Sake of It

This is probably the most important point.

Preparing your home for sale doesn't mean renovating everything that isn't brand new.

I've seen homeowners consider spending considerable amounts of money on improvements without first asking whether those improvements are likely to make a meaningful difference to the sale.

Sometimes painting is worthwhile. Sometimes replacing flooring makes sense. Sometimes changing a few light fittings or improving the landscaping can transform the presentation.

And sometimes the smartest decision is to leave something exactly as it is.

Prepare Your Home Strategically

Every property is different, which is why I don't believe in giving every homeowner the same list of things to do before selling.

The question isn't simply:

"What can we improve?"

It's:

"What is worth improving before we sell?"

That's an important distinction.

Before spending money, look at the property through a buyer's eyes, identify the things that are genuinely affecting its presentation and concentrate your time and budget where they can make the greatest difference.

 
 
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